With the MASA App Store optimization platform you upload multiple variations of any number of elements at once. Once you activate the test, the system will automatically generate relevant experiments and iterate through each variation as you send traffic.

Our system prioritizes the most high-impact elements first and uses an advanced statistical model to quickly identify winners to automatically kill down losing assets.

This saves both time and money. Your team doesn’t need to monitor the performance, and we will automatically move on to the next most impactful test never wasting a testing dollar.

We won’t name any names, but currently all of the ASO tools in the market only allow you to do simple and inefficient one-off A/B tests.

To do an Icon test, you set up two variants, send traffic, monitor it, and at some point make a human decision based on the confidence interval of the test results.

Then you repeat for your screenshot, feature image, copy, etc. It's highly inefficient both in human-hours and marketing budget.

We automate this entire process saving you time and money.