The games industry is in a transitory state and many factors are making it difficult for effective games growth. Data is fragmented and attribution methodology is incomplete. Creative workflows can be messy and digital assets are often all over the place. These issues make it hard to understand what is and isn’t working.
Amid this volatile climate, MASA has been growing its games portfolio to its most profitable ever. In this recorded webinar, learn how our team tackles data, creatives, and user acquisition for each stage of growth: Development, soft launch, and scaled growth. Get insights on overarching strategy, data analysis, creative trends, UA best practices, and much more.
And if you need help scaling your game, be sure to reach out to us!
