Earlier this year, we asked, is UA dead? The answer then was a definitive “no.” However, with 2023 largely in the rearview mirror, it’s a good time to look and see how user acquisition has evolved over the course of the year – and where things might be heading next.
Magda Zaręba and Rob Garfinkle join us in the studio to give their insights on gaming UA. Magda has spent nearly a decade in the marketing industry and is one of our own UA Managers here at MASA – helping clients grow their apps. Rob is a mobile growth expert with a decade of experience in user acquisition.
Together, they share their insights on the ads landscape, social media, privacy-focused attribution solutions, non-mobile marketing tactics, creative trends, and future predictions. If you’re in games marketing, be sure to take a listen!
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